When Sensodyne needed a fresh take for their Back to School campaign, we decided to break new ground: our first-ever AI-led production. The challenge wasn't just learning the tools, but using them to craft a story with real heart.
Starting from a blank slate, it was a collaborative effort with the Creative Director and Senior Motion Designer to lock in the initial concept, use AI to conceptualise and generate our cast of characters, and fluidly animate these AI generations.
It was a leap into the unknown that paid off!
Client: Sensodyne
Production Director: Amit Hasija
Creative Director: Morhaf Wakkas
Account Director: Richa Rai
Senior Account Executive: Talal Abughanem
Senior Motion Design: Mahmoud Elsamman
Art Director: Shane Narara
Agency: AKQA
Production Director: Amit Hasija
Creative Director: Morhaf Wakkas
Account Director: Richa Rai
Senior Account Executive: Talal Abughanem
Senior Motion Design: Mahmoud Elsamman
Art Director: Shane Narara
Agency: AKQA