Imagine if you could feel softness through the screen. That was the ambition behind this campaign.
Through macro probe lens shots, we captured every delicate fibre and draped fold, turning textures into storytelling. Made to Indulge became more than a campaign tagline, it was an experience.
Client: Home Centre
DOP: Islam Momtaz
Styling Manager: Sophie Page
Creative Director: Morhaf Wakkas
Account Director: Hassana Rawas
Art Director: Shane Narara
Agency: AKQA
DOP: Islam Momtaz
Styling Manager: Sophie Page
Creative Director: Morhaf Wakkas
Account Director: Hassana Rawas
Art Director: Shane Narara
Agency: AKQA