In a world of scrolling and short attention spans, the challenge was simple: make them stop.
I searched for what made people pause - unique transitions, clever formats, unexpected angles - and turned that into stories worth watching. From pitch to post, I worked across teams and sets to bring these moments to life, crafting content that not only met business goals but left a mark.
Client: Home Centre
DOP: Islam Momtaz
Styling Manager: Sophie Page
Creative Director: Morhaf Wakkas
Account Director: Hassana Rawas
Art Director: Shane Narara
Agency: AKQA
DOP: Islam Momtaz
Styling Manager: Sophie Page
Creative Director: Morhaf Wakkas
Account Director: Hassana Rawas
Art Director: Shane Narara
Agency: AKQA