I led the Creative Direction for multiple Baskin Robbins campaigns, balancing international brand guidelines with bold, locally relevant visuals.
From photoshoot planning to on-set art direction, I collaborated with photographers, set designers, and food stylists to craft standout imagery. I then guided the design team to retouch the images and roll out the full 360 campaign across digital, social, and in-store platforms.
Client: Baskin Robbins
Photographer: Karim Hesham
Food Stylists: Tatsiana Lapchuk / Mary Kei Macfarlane
Creative Director: Morhaf Wakkas
Art Director & Designers: Shane Narara / Gautham Jayasree / Anton Jeya
Agency: AKQA
Photographer: Karim Hesham
Food Stylists: Tatsiana Lapchuk / Mary Kei Macfarlane
Creative Director: Morhaf Wakkas
Art Director & Designers: Shane Narara / Gautham Jayasree / Anton Jeya
Agency: AKQA
